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SEA RAY CONTINUES TO DOMINATE
MARINE INDUSTRY CUSTOMER SATISFACTION AWARDS
Knoxville, Tenn. (Aug. 31, 2011)
“Since 2004, Sea Ray has won a total of 46 NMMA CSI Awards, the most of any boat builder in the history of the program,” said Rob Parmentier, president of Sea Ray. “Customer satisfaction has always been central to our operating philosophy, and it has become even more crucial over the past few years. The NMMA CSI program is an important validation of our efforts and a good indication of the first-class ownership experience provided not only by our product, but also by our dealer and service personnel. We share this recognition with them, and thank them for their superior efforts.”
This year, Sea Ray received top honors in the categories: deck boats, inboard express cruisers, inboard fishing express boats, inboard flybridge sedans and convertibles, fiberglass outboard boats, sterndrive bowrider boats, and sterndrive cuddy and express boats. The Marine Industry CSI Awards recognize boat and engine manufacturers that actively pursue continuous improvement by measuring customer satisfaction.
“As the industry has reacted to recent market realities, these manufacturers have kept a keen eye on consumer satisfaction and quality,” said Terry Leitz, NMMA’s director of CSI programs. “This focus will provide great dividends as value-conscious consumers consider all aspects of ownership in their purchase process.”
In meeting the requirements for the Marine Industry CSI Awards, Sea Ray achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year. This score is based on information provided directly by the consumers who purchased a new boat and engine during the period from April 2010 through March 2011. For this period, the program surveyed more than 30,000 consumers.
We had our largest ever display for the Brisbane Boat Show this year with nearly $3 million dollars worth of boats on display, including a 38 ft Sea Ray and a 36 ft Boston Whaler.
Along with our Sea Rays and Boston Whalers we had, for the first time, a spectacular display for our new MasterCraft dealership.
As in every year our big boats, in what is really a small boat Boat Show, attracted a lot of attention and comment, like “what sort of trailer would you put under that? (a 38ft, 9 tonne Sea Ray)” and the often heard “I’ll be back when I win Lotto.”
Although the numbers for the first two days were down on last year, the weekend was busy and the show ended up being quite successful.
For the second year running, MasterCraft Boat Company received the coveted NMMA Innovation Award. The Award was presented to the company at the 2011 Miami International Boat Show for its pioneering technology found in its newest tower offering, the ZeroFlex Tower 5p.
The ZFT 5p was submitted for its innovative, yet pragmatic ability to raise or lower to three different positions with a simple flip of a switch, allowing the owner to adjust tower height to meet any of several needs, including going under low bridges, boat house / garage storage or lowering the optional tower bimini for optimal protection. “Without a doubt, MasterCraft is honored to receive this award for the second year in a row,” says Jason Boertje, MasterCraft marketing director.
The NMMA Innovation Award comes on the heels of another award recently granted to MasterCraft. In the annual Trailer Boats “Readers Choice Awards”, readers of Trailer Boats magazine awarded MasterCraft as their “Favorite Wakeboard Boat Builder”.
John Dorton, MasterCraft President and C.E.O., receives the Award
Wakeskaters and Wakeboarders from all over Australia met for the final round of the “Liquid Force Rail Jam” competition which is now part of the annual “Summer Jam” competition at Bli Bli on the Sunshine Coast.
We took two of our MasterCraft boats up to promote the brand to a key audience. The boats attracted a lot of interest and enthusiasm. The judges decided to use our boats as a base to view the event.
All the competitors, spectators and judges had a great weekend. MasterCraft boats are always a favourite amongst the Wakeboarding community.
QMC is able to take full advantage of this unique Sales Event and pass on all the incentives available.
For full details follow this web link to the iDeal Sales Event.
There never has been a better time to buy a new Sea Ray!

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From all your friends at QMC

Just arrived: the new model Sea Ray 185 Sport with its smart new graphics and interior colours. Still the most popular bow rider in the Sea Ray range this smart family day boat comes with three engine options and two interior designs.
It’s the winning combination of style and substance that make the Sea Ray 185 Sport the best selling 19′ runabout in its class in America for three years running.
And with our strengthening Aussie dollar there has never been a better time to get into a quality Sea Ray.
